My April 30 Industry-At-A-Glance chart featured the comparative meat expenditures of beef, pork and poultry, and beef’s relative market share. As noted in the discussion, the strength of any company or industry is ultimately based on its ability to generate revenue.
This column has been focusing recently on some pertinent results from USDA’s 2012 Ag Census data. One such important piece of data is the categorization detailing the age of principal owner of cattle operations in the U.S.
The relative strength of any industry is dependent upon its ability to generate revenue. That’s a critical measure (along with profitability) that’s ultimately more important than simply measuring sales volume.
The Chinese use two symbols to simultaneously represent the concept of risk or crisis: one is danger, the other is opportunity. That’s an appropriate characterization of the risk and reward potential inherent in today’s commodity markets.