Joe Roybal

Articles by Joe Roybal
BPI, Industry Fight To Regain A Reputation
Sioux City, IA, is the epicenter of the U.S. beef industry this weekend, as political leaders, academia, food safety advocates and cowboys gather to fight the negative effects of recent media coverage regarding lean finely textured beef (LFTB).
Shoppers Want More Meat Counter Information
Either driven by saving money, getting the most for their protein dollars, or learning more about the foods they choose, consumers want more information at the meat counter, a SupermarketGuru poll concludes.
Opinion: Awash In Neglected Lands, Senate Goes For More 2
Federal and state governments control 90% of Alaska, 80% of Nevada, 70% of Utah, 65% of Idaho and 55% of Wyoming and Arizona. And that doesn’t even include military or tribal land, nor water areas, leases or easements. In fact, the federal government is by far the largest landowner in the U.S.
Agriculture Industry Condemns Yahoo's Ag Degree Prospects 3
On the heels of the world’s population just eclipsing 7 billion people, on its way to a UN-projection of 9.3 billion by 2050, came a curious article in January listing the five “most useless” college degrees. Among the top five were agriculture, animal science and horticulture in the first, fourth and fifth slots. The other two were fashion design and theater.
Livestock Industry Reacts To Chipotle’s Depiction 6
Chipotle Mexican Grill has built a loyal following for its gourmet burritos by appealing to the trendy, emotional side of food. But it isn’t winning many fans of conventional agriculture who say the fast-casual chain is spreading and profiting on misinformation
Leigh Rubin, Creator Of Rubes Cartoons, Profiled On WSMV TV

Leigh Rubin, creator of Rubes®, the cartoon that appears each month in the BEEF Xpress section of BEEF magazine (you can see a gallery of past cartoons here), was recently profiled in a segment on WSMV TV in Nashville, TN.

Temple Grandin To Be Feted By Western Heritage Museum

Noted animal behaviorist Temple Grandin, a Colorado State University professor, is among inductees of the 51st Anniversary Western Heritage Awards, set for April 21 in Oklahoma City’s National Cowboy & Western Heritage Museum (NCWHM). Grandin will be feted, along with the late Walter Prescott Webb, a noted Texas historian, in the museum’s Hall of Great Westerners.

Beef Bucks Make The Wheel Of Fortune

Like a lot of Americans, ranchers Bob and Nancy Montross of DeSmet, SD, spent the evening of Jan. 9 glued to the television set. But, unlike most, the national football championship game between Louisiana State University and Alabama wasn’t the highlight of the night. It was the iconic television game show “Wheel Of Fortune,” with a weekly viewership of 26 million.

Beefmagazine.com – Faster, Better, More Powerful
Last night, we launched a “new and improved” beefmagazine.com. We’ve literally been working on the launch for months, brainstorming the best ways to make it easier for readers to find what they’re looking for, and providing more information we think they’ll find useful. We’ve kept the best features of our existing site, but added a lot more capability. Plus, it’s brighter, fresher and better organized.
J.D. Alexander To Lead U.S. Cattlemen In 2012
If you’re not at the table, you risk being on the menu.” That’s a maxim that J.D. Alexander says he likes to cite when folks ask him about industry participation.
BEEF Gains An "In-Law" Of Sorts
BEEF magazine’s editorial staff gained an “in-law” of sorts in early November. That’s when Jamie May, our Senior Associate Editor, took to the altar at St. Mathias Catholic Church in Hampton, MN, to share “I do’s” with Mark Purfeerst.
GIPSA Was Just Another Industry Distraction
At press time, USDA’s Grain Inspection, Packers and Stockyards Administration (GIPSA) had just released the final version of its new antitrust rule intended to regulate the marketing of meat and poultry.
Top 10 Feature Stories For 2011 On Beefmagazine.com
Year 2011 was a banner year for web traffic on beefmagazine.com. For the calendar year, the website surpassed 2.2 million page views, bettering 2010 by almost 400,000 page views.
FDA Limits Use Of Cephalosporin In Food Animals
USDA’s Food and Drug Administration (FDA) this week prohibited certain uses of cephalosporin antibiotics in animals. The move, FDA says, is aimed at preventing antibiotic resistance and preserving the drug's effectiveness for treating human diseases.
Interior Moves To Delist Gray Wolf, But For How Long?
U.S. Secretary of the Interior (SOI) Ken Salazar this week announced that gray wolf populations in the Great Lakes region have recovered and no longer require Endangered Species Act (ESA) protection.

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