Nobody can define it, really, but everybody is talking about it. And when “everybody” is McDonald’s and Walmart, and when the talk is about the beef industry’s sustainability, it’s best to sit up and join the conversation.
Bob McCan has a long history behind him of beef industry advocacy. That will reach its full potential this year as he leads the nation’s beef industry as president of the National Cattlemen’s Beef Association.
Scientists have discovered bacteria deep in caves that have had no exposure to humans for thousands of years and yet are resistant to modern antibiotics. That tells us it’s impossible to solve the antibiotic-resistance problem, but it can be managed.