Marketing experts tell cattle producers to get ready, because millennial consumers are coming on as a major influence in the U.S. economy, and they expect answers to their questions about how their food is grown and processed.
Challenges to the beef checkoff continue, as HSUS attorneys filed a suit against USDA. Meanwhile, cattlemen continue to speak out against Ag Secretary Vilsack’s proposed new and separate beef checkoff program.
Stockmanship has always been important to cattle producers; in today’s changing world, how you handle your cattle has become just as important to the consumers who enjoy beef. Merck Animal Health’s new cattle handling website aims to inspire cattle producers to attain the best stockmanship skills possible.
The U.S. courts have said they’re cool with COOL. The World Trade Organization, however, is not. And that has set up the next round of debate over the U.S. mandatory Country of Origin Labeling (COOL) rule.
If the current forecasts for an El Niño weather pattern prove true, cattle will have cold, wet conditions to contend with this winter. Get your cattle feeding program ready to help your cowherd succeed.