After losing support from one of the only ag organizations in favor of a second, duplicative beef checkoff program and then losing funding for the idea, Ag Secretary Tom Vilsack will walk away from his proposal to create a second, government-run beef checkoff program.
As the world turns its thoughts to the holiday season, the news affecting the beef business continues to keep the conversation hopping for cattle producers. Here’s a roundup of a few headlines that made the news.
Marketing experts tell cattle producers to get ready, because millennial consumers are coming on as a major influence in the U.S. economy, and they expect answers to their questions about how their food is grown and processed.
Challenges to the beef checkoff continue, as HSUS attorneys filed a suit against USDA. Meanwhile, cattlemen continue to speak out against Ag Secretary Vilsack’s proposed new and separate beef checkoff program.
Stockmanship has always been important to cattle producers; in today’s changing world, how you handle your cattle has become just as important to the consumers who enjoy beef. Merck Animal Health’s new cattle handling website aims to inspire cattle producers to attain the best stockmanship skills possible.
The U.S. courts have said they’re cool with COOL. The World Trade Organization, however, is not. And that has set up the next round of debate over the U.S. mandatory Country of Origin Labeling (COOL) rule.