Amanda Radke

15 hard-working American ranchers
Congratulations to our 15 finalists, who are now eligible to win a $300 voucher for a custom Greeley Hat Works hat, including: Coleman Lay, Donald Graham, Ryan Cone, Lindsay Miller, Max Carlisle, Connie Thompson, Lacey Sabatka, Tierra Kessler, Marlyse Cunningham, Sandra Richelderfer, Don Benedict, Connie Mitchell, Tanna White, and JaNeil Anderson.
Demonstrate your passion by choosing beef on Valentine’s Day 1
Not only is February a month for romance, but it is also American Heart Month; and beef certainly fits into a heart-healthy diet.
"Big Fat Surprise" Author Talks About Importance Of Beef In Dietary Guidelines 4
Beef producers must demand that the Dietary Guidelines Advisory Committee abides by science and checks its bias at the door when it comes to formulating the nation’s dietary guidelines.
south dakota blizzard Atlas
South Dakota Rancher Recounts The Lessons Of Winter Storm Atlas 4
We know the role of ranchers in the well-being of their livestock is all-important, but just as important is our responsibility to share that message and our positive story with consumers.
atlas blizzard consumer outreach
Early Fall Blizzard Holds Lessons For Ranchers On Nature And Consumers
We know the role of ranchers in the well-being of their livestock is critically important, but just as important is our responsibility to share that message and our positive story with consumers.
cattlemen are everyday stewards, earth day
Ranchers Were “Green” Before It Was Cool 4
The 43rd annual observance of Earth Day is April 22, a day on which Americans traditionally focus on the environment. It’s also a day on which certain elements will criticize beef production despite the evidence to the contrary.
estate transfer
Ag's Future Demands Death Tax Repeal 2
With the death tax a constant threat to America’s farm and ranch families, now’s the time to sit down with a lawyer and get your affairs in order. Yet, 90% of families either don’t have an estate plan or are inadequately protected, says Brian Kirby, a Sioux Falls, SD-based lawyer and partner at Lindquist & Vennum.
Filming a beef commerical
Behind The Scenes Of A State Checkoff's Beef Commercial 2
The South Dakota Cattlemen's Auxiliary filmed and produced a holiday beef commercial, which will air in the weeks leading up to Christmas.
Bill Broadie with soldiers
Thanking Our Troops One Steak At A Time 2
Vietnam veteran Bill Broadie is dedicated to thanking U.S. troops and their families for their service. The Ashland, KS, native is BEEF magazine’s 2012 Trailblazer Award honoree.
Consumers Want To Know About Your Business
As a former National Beef Ambassador, serving beef samples at events often revealed to me some of consumers’ top concerns about beef.
Perfect Human Diet Is Recipe For Good Health 2
There’s a growing movement that believes the conventional wisdom of eating “everything in moderation” is simply wrong. Perhaps achieving optimal health is as simple as drawings on the cave wall – eat like our ancestors and live a long, healthy life, with meat as the primary source of fuel.
Hone Your 30-Second Media Message
“It’s time to head to hair and makeup,” said the assistant at the FOX News TV station in Washington, D.C. She briskly led me to a ready room of every girl’s dreams.
Cattlemen’s College Review: Applying 35 Years Of Genetic Resource To Build Cows 1

Breeding decisions can greatly influence the profitability of a cow-calf operation. Leading researchers with the U.S. Meat Animal Research Center (MARC) shared the results of several studies that examine breeding strategies for producers. Here’s a roundup of the key results of those studies.

Diets Push Beef’s Healthy Role

Obesity in the U.S. continues unabated, indicating that Americans are increasingly overfed but undernourished. A new trend, however, indicates beef can play a role in helping manage the nation’s health and waistline.

Checkoff studies indicate that 95% of Americans enjoy the taste of beef, and they no longer need to feel guilty about it. Gary Taubes, author of “Good Calories; Bad Calories and Why We Get Fat And What To Do About It,” pushes his readers to pass on the bread and brownies and opt for animal proteins and vegetables.

Miss America Is On Agriculture's Side
Who makes the best advocates for agriculture? I think it’s ranchers like you and me – folks who can proudly share our personal stories with dust on our jeans and manure on our boots. That authenticity can’t be easily duplicated

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