Ariat Announces “Why I Ride Promotion” Contest Winners

Union City, CA, August 12, 2010 - Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, is proud to announce the following winners of its recent “Why I Ride Promotion” contest:

• GRAND PRIZE: Alison Bailey for “Celebrating Life”

• SECOND PRIZE: Terri Brown for “Bobbie 10”

• THIRD PRIZE: Jennifer Bigger for “Touching the Moon”

The grand prize winner will receive a trip for two to this fall’s 2010 Alltech FEI World Equestrian Games in Lexington, Kentucky. This includes airfare for the winner and a guest, three days and two nights hotel stay, event tickets of their choice, $500 cash and $1,000 in Ariat product. Second prize gets $1,000 in Ariat product, and third prize will receive $500 in Ariat product.

Ariat ran the contest April 15 through May 16, encouraging riders of all levels and disciplines to submit a story about their passion for riding, horses and the great outdoors. From there, a panel of judges, plus the popular vote, determined the winning entries, which can be read at www.ariat.com/WhyIRide.

"Not only do we want to congratulate the winners of Ariat’s “Why I Ride” WEG contest, but we also want to thank everyone for their participation," said Susan Alcala, Ariat’s vice president of marketing. "After carefully reviewing submissions and tallying Web votes, we were impressed to see such passion for the equestrian way of life. This commitment motivates and inspires us to continue to develop the world’s best products for riders around the world!”

Ariat is the Official Apparel and Footwear Sponsor of the 2010 World Equestrian Games, which are held every four years. This year’s Games mark the first time the event has been held in the United States, and it will be broadcast to more than 500 million worldwide television viewers. More than 60 countries will be represented in events throughout the Games.

About Ariat International

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.

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