Somewhat expectedly, two organizations have voiced criticism of Tyson’s move. R-CALF CEO Bill Bullard said in a release: “Where else but in a monopoly controlled market can a corporation infringe on the private property rights of independent farmers and ranchers to extract valuable marketing information without having to pay a dime?"

He says his organization plans to ask USDA and the Department of Justice to determine whether the FarmCheck program “violates U.S. antitrust laws and the Packers and Stockyards Act by eliminating choices and competition for independent U.S. farmers and ranchers.”

Meanwhile, the Humane Society of the U.S. (HSUS), which has used its deep pockets and considerable public relations power to push its animal welfare agenda via ballot initiatives in a number of states, criticized the Tyson program because it doesn’t address gestation stalls. “Tyson’s announcement would mean more if the company was getting its pork from farmers who do not confine sows in crates that immobilize the animals,” Wayne Pacelle, HSUS president and CEO, said in a news release.