AngusSource Enters July with a Bang

Video auctions feature AngusSource® cattle this month.

The American Angus Association’s USDA Process Verified Program (PVP) is gearing up for what looks to be a great month.

AngusSource and Gateway calves are selling in several video auction markets during July, including the Western Video Market sale, July 12-15. The sale features an impressive 85 lots totaling more than 8,300 head of AngusSource and Gateway calves from 43 consignors.

AngusSource documents source, group age and a minimum of 50% Angus genetics; while Gateway, a second tier of the AngusSource program, verifies only source and group age.

Logan Ipsen, American Angus Association regional manager, says both programs add value at sale time.

“We have seen consistent added value in the documentation of calves being sold through the video sales, especially in the last two years,” he says. “The cattle that have been consigned to these sales show that ranchers have responded to the feeders’ need for documented age, source, and Angus genetics.”

A video auction sale through Superior Livestock Auction July 5-10 featured more than 6,000 head of AngusSource and Gateway calves from 29 producers.

“The market has clearly highlighted Angus calves that have a vaccination history as well as source and age verification,” notes Paul Dykstra, Certified Angus Beef LLC (CAB) beef cattle specialist. “The feedlots that I work with are demanding those attributes as well as caracass quality; this combination presents an opportunity to make premiums above the commodity market.”

Calves enrolled in AngusSource and Gateway are identified with program-compliant ear tags and are accompanied by official verification certificates.

Other upcoming video auctions sales featuring AngusSource and Gateway offerings include a sale on Northern Livestock Video Auction July 26.

For more information about AngusSource or Gateway, visit www.angus.org/angussource or call 816-383-5100.

Visit www.wvmcattle.com for more information on Angus cattle on Western Video Market; www.superiorlivestock.com for more information on Superior Livestock Auction; and www.northernlivestockvideo.com for more information about Northern Livestock Video Auction.

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