The organization will debut its first nationwide television broadcast at 9 p.m. EST, Jan. 4, 2010, on RFD-TV. Titled I Am Angus, the new program will feature breeders, feedlot operators, retailers and others who each play a significant role in producing Angus cattle and Angus beef.
The video will also feature newly created news segments about the Association, highlighting key programs and services — including genomic-enhanced EPDs and AngusSource® — designed to strengthen the economic position of cattle producers and feedlots.
Also, film footage from the 1940s, 50s and 60s will feature Angus farms and ranches, and showcase the dramatic changes in beef production, selection and marketing during the last 60 years.
“We’re excited that we’re moving into television programming, and believe the quality of the content will be enjoyed by people across America,” Bryce Schumann, Association CEO, says. “Our organization is committed to taking a strong, multimedia approach to communicating the value of Angus cattle and the benefits of being a member of our organization.”
I Am Angus will air at 9 p.m. EST, Jan. 4, 2010, on RFD-TV. Check local listings for more information.
The American Angus Association is the nation’s largest beef organization, serving more than 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.
For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.