The Animal Agriculture Alliance has launched two videos on YouTube, a popular website where almost anyone can share videos. The first Alliance video focuses on the importance of moderation and balance in making dietary choices. It suggests talking to a dietitian or nutritionist about a balanced diet and warns against adopting diets based on political causes or trends. The second video points out that over 90% of America's farms and ranches are family-owned. It also explains farmers and ranchers commitment to their animals, their land and their community.
The videos feature Brad Johnson - who grew up on a ranch and went on to become an actor with credits including Comanche Moon, Crossfire Trail, Flight of the Intruder and Rough Riders. The Alliance's 60-second video on moderation in diet was accepted as part of USDA's MyPyramid Corporate Challenge, an effort to promote healthy, balanced diets and to encourage youth and adults to base their food choices on advice from nutrition experts.
"The Alliance is excited to have been selected as a USDA partner in this campaign and we are pleased to be able to offer these videos to help the public - especially youths and young adults - make responsible dietary choices and better understand American farmers' and ranchers' commitment to people, animals and the environment," said Kay Johnson Smith, Executive Vice President of the Animal Agriculture Alliance. "We are grateful to all those who contributed their time and money towards this project."
The Alliance's YouTube Videos can be seen on its website. The Animal Agriculture Alliance, a 501(c)(3) tax-exempt organization, is a broad-based coalition of farmers, ranchers, farm and ranch organizations, suppliers, packer-processors, private industry and retailers. The Alliance's mission is to communicate the important role of animal agriculture to our nation's economy, productivity, vitality, security and that animal well-being is central to producing safe, high-quality, affordable food and other products essential to our daily lives.