The Cattlemen’s Beef Board has launched http://www.MyBeefCheckoff.com, designed to be the one place to go to find out how national beef checkoff dollars are invested and the results of those investments.

“The site is interactive, well organized and very user-friendly,” says CBB member Richard Nielson, cow-calf producer from Ephraim, Utah, and chair of the producer communications committee. “Most important is that the design is very versatile allowing us to deliver a number of different services to different users. For example, with the launch of the new site, we’re also offering ‘sign-and-go’ newsletters in beef and dairy editions to help producers stay up to date on their checkoff.”

Launched on July 15, the new site gives beef and dairy producers across the country new access to information about their checkoff investment. Some highlights of the new site include:

  • Easy access to CBB members and staff
  • Expanded state beef council information and access
  • Monthly e-newsletter sign-up
  • Producer profiles from across the country
  • Links to all checkoff-funded consumer and industry sites

“It is our hope that the site brings producers together, whether they are a dairy producer in New York or a beef producer in Washington, with the knowledge they need to educate their neighbor about the checkoff over a cup of coffee,” says Nielson. “That’s the unique thing about the new site – it reinforces the idea that producers can’t be everywhere, but their checkoff can.”