The American Hereford Association (AHA) and Hereford World has announced that Adam Cotton, Wichita, Kan., has joined the Hereford team and will serve as the Southwest region field representative.

In this position, Cotton will attend Hereford sales and events as well as assist breeders with marketing and genetic selection. He will also assist in educating members and commercial producers about AHA programs and other beef industry opportunities.

Cotton will serve as the communications link between the AHA and breeders in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.
Cotton grew up in St. Joseph, Missouri and his family had a cow/calf operation near St. Joseph. He has been involved in the cattle industry all his life and as a youth showed polled Hereford cattle, was involved in the American Hereford Association Junior Program, 4-H and FFA.

He spent two years at Blackhawk East Junior College in Kewanee, Illinois before transferring to Kansas State University where he graduated with a bachelor of food science and industry degree with a minor in business. Most recently he has been serving as a quality assurance technician with Farmland Foods in Wichita.

Additionally, Certified Hereford Beef has hired Heidi Tribbett, Sterling, Colo., to assist with the Hereford Verified program.

In this position, Tribbett will help beef producers enrolling cattle in the program and send out carcass data once the animals have been harvested. She will also have the responsibility for managing the commercial Web-site listing that connects buyers and sellers of Hereford and Hereford cross feeder cattle.

Tribbett comes from a strong beef background. First serving as an intern for CHB in 2005, then serving as a Meat Process Auditor for Safeway Inc., and now she and her husband have opened a retail meat market and smokehouse in Sterling.

Tribbett can be reached at or (970) 580-4503.