American Humane® Certified Farm Animal Welfare Program

DENVER (April 7, 2009) – The American Humane® Certified farm animal welfare program has just introduced its latest innovation: online registration of food producers who are interested in pursuing the nation’s premier humane monitoring and labeling program.

Food producers who use the new web-based system to initiate their potential participation in the certification program will automatically receive relevant information, including species-specific animal welfare standards and contract language. Interested parties simply go to American Humane Certified website at www.thehumanetouch.org and click on the “New Producer Application” button.

American Humane Certified continues to enlist more and more food producers in its humane monitoring and labeling program, which was the first in the United States and is, by far, the fastest growing and most comprehensive. The program is science-based and solutions-oriented, and American Humane works cooperatively with industry to arrive at humane, compassionate methods and practices for food-animal growing and production.

American Humane Certified offers a three-tiered audit program called True Humane Tracking™ that provides food producers and retailers the highest level of accountability and transparency with an independent, third-party auditing process. True Humane Tracking includes comprehensive annual on-site audits and ongoing audit updates and monitoring through online compliance resources and state-of-the-art, web-based independent video feeds that provide 24/7 real-time monitoring that includes instant alerts to producers and American Humane about issues, so corrective action can be taken immediately.

American Humane Certified also recently announced an online Humane Care Training Program for food producers in educating their employees, growers and contractors who handle animals. The training complements and expands the auditing and certification process.

About American Humane Certified

American Humane Certified is a program of the American Humane Association, which was established in 1877 to prevent cruelty, abuse and neglect of children and animals. American Humane Certified, established in 2000, was the United States’ first animal-welfare program dedicated to the humane treatment of farm animals. It is the fastest growing independent animal-welfare label program in the U.S. American Humane has certified producers representing more than 50 million farm animals through American Humane’s science-based program. American Humane auditors are rigorously trained in the American Humane Certified species-specific standards. As consumers and retailers are increasingly concerned about how food is raised, producers are seeking independent verification for the marketplace. American Humane Certified believes animal welfare should not only be good for animals but also economically viable and feasible for producers. American Humane Certified works with agriculture to educate and motivate producers and demonstrate the economic and social benefits of animal welfare. American Humane Certified works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane certification standards. Based on American Humane’s 132-year legacy of creating the gold standard for humane values and practices, consumers trust the American Humane Certified label. Learn more at www.thehumanetouch.org

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