American Angus Association® Updates Program Name To MaternalPlus

Angus voluntary inventory system receives name revision.

The American Angus Association®’s newly introduced PathfinderPlus program, a voluntary, inventory-based reporting system aimed at increasing reproductive trait data, will now be known as MaternalPlus.

After suggestions from Association members, the Board of Directors decided this week to change the name to avoid confusion with the previously established Pathfinder program started in 1978 in an effort to identify superior cows in the breed.

MaternalPlus contains PathfinderPlus capabilities to capture additional reproductive trait data and to ultimately expand reproductive and lifetime productivity tools, such as longevity measures.

 “The change is in name only,” says Bill Bowman, Association chief operating officer and director of performance programs. “The MaternalPlus program serves as a unique system that allows us to effectively capture reproductive trait data while providing participants with additional information at weaning processing time, such as calving ease, birth weight and weaning weight EPDs for calves out of inventoried cows.”

Breeders interested in participating in MaternalPlus can enroll through AAA Login, available at www.angus.org.

“MaternalPlus is the most comprehensive route to generate reproductive selection tools on your herd,” Bowman says. “The program is streamlined to capture the necessary data for genetic predictions to assist you and your customers.”

Contact the American Angus Association at 816-383-5100 or visit www.angus.org for more information.

 The American Angus Association serves nearly 30,000 members across the United States and Canada. It provides programs and services to farmers, ranchers and others who rely on the power of Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association’s programs and services, visit www.angus.org.

For more information contact:

Bill Bowman, chief operating officer, at 816-383-5100 or bbowman@angus.org; or

Crystal Albers, assistant director of communications, at 816-383-5134 or calbers@angus.org

 

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