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An audience participation exercise that was part of the Pike Place Fish Market session at the 4C Summit involved instruction on the proper way to catch a fish. Pike Place Fish Market (www.pikeplacefish.com) is a historic, open-air market in the heart of Seattle. People come from all over the world to watch the world-famous crew of fishmongers throw fish and interact with customers.
During an hour-long presentation at the 4C Summit, Pike Place Fish Market owner John Yokoyama and management consultant Jim Bergquist told of their experiences and outcome in remaking the business’s management style.