ABS SEXATION’s® STRONG BRAND AND DIVERSE PRODUCT LINE HELP ABS TO REACH ONE MILLION UNITS

DEFOREST, WISCONSIN –November 5, 2008- ABS Global is pleased to announce the milestone of one million ABS Sexation units produced in its global sex-sorted semen production facilities.

"The continuous growth in demand of ABS Sexation semen is a testament to the confidence global dairy producers place in our strong brand and diverse product offering," stated Kylene Anderson, ABS Sexation Marketing Specialist. “Sex-sorted semen has revolutionized the industry, and as dairy and beef producers continue to reap the benefits, ABS is committed to meeting the growing demand.”

Eliza Roberts, ABS Global Production Manager added, “We have continued to improve our processes and management of ABS Sexation production. As we move forward, our production capabilities continue to expand and have allowed us to provide high quality and quantity ABS Sexation genetics to global producers.”

Scott Bentley, Global Dairy Product Manager stated, “With well over 60 dairy and beef sires in our global offering, we have the widest selection and most diverse sex-sorted offering in the industry. Since beginning to market ABS Sexation nearly three years ago, ABS Global has worked to create a strong global line-up including the most recent addition of Primetime Sires—3-4-yr-old sires with high-caliber pedigrees and some of the most sought-after genetics in the world.”

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.

CONTACT: Sarah Galdi

(608)846-1432

sarah.galdi@absglobal.com

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