My View From The Country

Creating Value -- It Makes One Wonder...

There's a lot of talk about the added value for age- and source-verified cattle and about near record discounts being levied against bawling calves. Certainly, there is value in pre-conditioning, in AI bred heifers, etc... But, with the number of cattle being offered with these added benefits growing dramatically one has to wonder if the discounts are reflective of actual economic differences. Or, are they just a reflection of the growing divide we're seeing in the marketplace, between the professional marketers/cattlemen and the commodity producers?

Pre-conditioning, freeze branding, age and source verification, etc. speaks more to which side of this divide you reside on than perhaps anything else and is seen as an indicator of a whole host of management value, or lack of value.
-- Troy Marshall

What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.


Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...

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