The BEEF Quality Summit, set for Nov. 14-15 in Oklahoma City, OK, promises a one-of-a-kind, business experience for beef operators interested in learning the ropes and making the connections to participate in the value-added profit opportunities of today's beef cattle market.

The first day's program will focus on what "quality" means to consumers, and examine the opportunities that exist in U.S. and export markets. In addition, attendees will be provided with real-life examples by folks already participating in those opportunities.

Meanwhile, the second day's program will focus on what to look for in selecting a marketing partner.

Headlining the first morning's session are three national reps of the HRI beef trade. Together, they're responsible for purchasing billions of dollars of beef each year. The trio, which consists of the giants of the quick-service, retail and restaurant trade, respectively, includes:

  • Robert Cannell, supply chain director for McDonald's USA;
  • Tony Ribble, beef category manager for Wal-Mart Supercenters;
  • Steve Erickson, vice president of Outback Steakhouse.
The three speakers will kick off a two-day program narrowly focused on providing attendees with the background and the connections to plot their course in the new beef-value chain. To view the entire speaker list and agenda, or to register, go to or call 800-722-5334.
-- Joe Roybal