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2012 winners were Wayne Fahsholtz, Padlock Ranch of Ranchester, WY (beef); Logan Bower, Pleasant View Farms of Blain, PA (dairy); Morris Larson, General Manager of Spencer Livestock Sales, Spencer, IA (Marketer of the Year); and Dr. Dee Griffin, University of Nebraska, Lincoln (Educator of the Year).
Marketer of the Year
Morris Larson, Spencer Livestock Sales
Morris has been at Spencer Livestock Sales since 2001 and served as General Manager since 2004. He continuously strives to improve BQA practices at the auction market, to better educate himself, his employees and area livestock producers about the benefits of implementing BQA practices on the farm and provides guidance to others in animal care and welfare.
When it comes to the proper handling of livestock, no one does it better than the staff at Spencer Livestock Sales -- cattle are handled with as little stress as possible. And, employees continue to be educated weekly on how to handle livestock so that injuries are eliminated. His tolerance policy on injured livestock from human handling is “zero”.
One nominator says this of Morris: “Morris is a leader in holding educational seminars for cattlemen on everything from BQA certification, animal handling to source and age verification. He donates the use of the auction market for 4-H & FFA weigh-ins and educational programs. His dedication to our youth, and to helping area producers add value to their cattle through an increased knowledge of cattle handling techniques and new technology, is a model for all of us. The beef industry in northwest Iowa is better today because of his commitment to beef producers, and will be better in the future because of his commitment to our youth.”